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Archive for 18. May 2008

Why Would CBS Buy Cnet

Last week it was announced that CBS was purchasing CNET. To those outside of the techie world this does not mean a lot. To those close to the industry it can be seen why this was the prefect purchase.

Cnet need a cash infusion to expand it’s multimedia Technology Empire. CBS is a copy that has deep pockets so money will no longer be an issue.

CBS needs a way to increase it’s multimedia holding and provide better streaming for it’s core programing. In purchasing Cnet they have obtained exactly what they need. Cnet is more then strong in the Multimedia area.

As you can see a marriage made in heaven.

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